The Sambaddha Kendra’s will be the final service delivery points in rural India. Promoting rural entrepreneurship and building rural capacities and livelihoods, these Kendras will act as the enablers of community participation for collective consumerism. The idea is to tap into the vast potential of the rural populace which is being under-utilised due to non availability of sustainable opportunities and avenues. The business philosophy is based connect, cultivate & cherish. The primary focus of this initiatives social & commercial inclusiveness of the rural consumer.
Aim is to provide Urban Amenities to Rural India (UARA). The former President of India, Honourable Dr. A P J Abdul Kalam’s vision of providing urban resources to rural areas is the genesis of Sambaddha Kendra.
Connecting the rural heartland with the urban mainstream by crating a platform where the rural consumer can avail products and services which till date were not easily available at his doorstep.
The idea is cultivate the rural spirit of entrepreneurship .Focus on enhancing the skillsets of the rural population and find them self sustainable livelihood opportunities.
Allow the rural population to cherish their economic independence at their door step. Make available to them various products and services which till date was beyond their reach and allow them to be a informed and wise consumer.